Umbrellas are consistently one of the most popular promotional items and certainly one of the most useful around. Unlike a mug or pen, a branded umbrella will come in handy to provide shelter from the rain or sun – so a highly practical way to advertise your logo. When promotional umbrellas are given out as part of a marketing campaign, they are often retained simply because of the high perceived value. But of course, this then means that they are on hand to cover an unexpected downpour or heat wave, having been tucked away under the stairs or in the boot of the car. This in turn provides positive associations for your brand, which is renewed every time they reach for their logo’d brolly.
Umbrellas, by their nature, are held high above the crowd so a great way for your logo to be seen by hundreds of people at once. This audience extends far beyond the commuter crowd, especially when they are taken to sporting events or outdoor concerts – many of which are televised or photographed for viewing by millions of people. Of course, choosing a promotional umbrella for a giveaway at a show or exhibition could be potentially priceless if it is raining as the visitors leave at the end of the day!
The construction of an umbrella also means that your corporate logo can be printed not just in one position, but on every panel, allowing it to be seen from all angles. And with such a wide array of colour options, it’s easy to match with the colours of your business, further enhancing your branding and message.
Promotional umbrellas are available in a wide range of types and styles, from the budget umbrella, intended as a giveaway, to the storm proof umbrella which will withstand the force of very strong winds. On the golf course a promotional umbrella is as much a staple of the day as a golf club and with many deals being done on the fairway; a branded umbrella can provide that crucial business reminder.
Of course, your choice of umbrella will be influenced by price, target audience, and potential retention but as a general rule, larger ‘golf style’ umbrellas provide higher impact, whereas smaller telescopic umbrellas offer ‘day to day’ practicality and a more subtle, but regular advertisement.
Whatever the season and whatever the weather, your customers are sure to feel safe and dry under the gift of a promotional umbrella.
