The content of a website plays a very important role in the revenue that a website generates and this fact should be very clear in the minds of every webmaster.

When you place ads on your website, these ad companies follow a special mechanism wherein they look up for certain keywords in the website content and then set up the most relevant ad which suits the keyword on your website. These ads may fetch you anything from $0.5 to $100 per click. Of course you would be more interested in those ads which may fetch you $100 per click. To get such ads displayed on your website you don’t need to change the entire content of the website. All you need to do is simply look for those keywords that attracts such ads and accordingly modify your website content slightly to include those keywords. Such keywords are often termed as “Top Paying Keywords”.

You can find these keywords in many places where either you get it for free or you purchase them. Always carry out proper researches to find out the most updated list of keywords & also check for its authenticity.

Once you are completely sure about the keywords only then purchase them and add it to your website.

The most searched out keywords could also be obtained for free from overture.com where you will be given a list of keywords to the suggestions you provide and the number of times the searches were made with those keywords from a particular time. » Read more: Earning Money From Keywords

I was re-reading Google’s quality guidelines and hints for creating a Google-friendly site the other day.

The basis of it is very simple:-

• Give visitors the information they are looking for
• Write pages that clearly and accurately describe your topic
• Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
• Make pages for users, not for search engines.
• Avoid tricks intended to improve search engine rankings.
• Do not participate in link schemes designed to increase your site’s ranking or Page Rank
• Ask yourself, “Does this help my users?

Simple, eh?

But still I see people obsessed with ‘rankings’, hungry for ‘hits’, desperate for ‘traffic’. Rankings for what? Hits from whom? What sort of traffic?

Imagine you were a farmer. It would be a great achievement to get to the top of the rankings for ‘farmers’ in a search engine. But what would it get you? The people searching for farmers might be looking for dairy farmers, arable farmers, pig farmers, link farmers, farmers insurance or even Farmers Jeans! If you were a specialist crop farmer, most of this traffic would be wasted and you’d see that through the number of disappointed people leaving your site almost immediately (Google ‘bounce rate’).

Your site, your activity, your business needs to be built around your specialist area, what you’re good at and who you want to appeal to.

Remember that with the speed of broadband and the ease of the mouse, people can look further than the first site listed for what they want. Internet users are savvy enough to see beyond the first site that comes up on Google, they want quality, relevance and a site that targets them.

Forget rankings, hits & traffic per se and think focused, targeted activity and quality visitors. » Read more: Quality Or Quantity – A Fresh Look at Search Engine Marketing